Source Link: https://retailasia.com/videos/adidas-taps-zalora-tie-grow-market
Photo by RetailAsia
Credits to: RetailAsia
News Summary
Adidas has partnered with Zalora to launch “The Original,” a pop-up store in the Philippines that integrates digital and physical shopping experiences. This initiative aims to leverage Zalora’s online reach and Adidas’s physical presence, allowing consumers to interact with products typically purchased online. The collaboration reflects Adidas’s strategy to blend online and offline retail formats, catering to evolving consumer shopping preferences. The pop-up is open until March 30 at One Ayala Mall, Philippines.
